We're on a mission to empower women!

What happens when a midwife and a mom share a passion?

Jaelin Stickels has a vision—to empower women to take control of their own healthcare and birth experiences through education in evidence-based research. As a Certified Nurse Midwife (CNM) and Women’s Health Nurse Practitioner (WHNP), she has a passion for women’s health. In early 2016, she envisioned using the internet and social media to spread the word and start a movement that empowers women to take back their birth and health experiences from a top-down patriarchal healthcare system. Then she met client Melissa Steindl, who shared that passion and drive to help moms take control of the whole family’s health by teaching them about nutrition, natural living, and raising children as naturally as possible. A friendship was soon formed, followed by a website—She is…

Like two sticks rubbed together to start a flame, these two women ignited each other and began building an informative website, supplemented by compelling social media channels. Together they created SHEis.com, an ever-evolving hub for women to learn about all kinds of women’s health issues including natural birth, fertility, menstruation, menopause, nutrition, and a whole myriad of other women’s issues. The content focuses on pregnancy, birth and natural living, interacting with moms everywhere, and encouraging them in who they are—that they are strong, limitless, and essential! 

Put simply, our goal is to help all women take control of every aspect of their lives, whether it be pregnancy, birth, or just daily living through education and insight on natural, healthy living in a practical way.

Funding our mission

Every mission needs funding so we created a store. SheNeedsThis.com was built to fund the site by selling items that like-minded women need and want. Jaelin has taken responsibility for making recommendations on natural and organic supplements as well as natural lotions, ointments, balms, and creams that are non-toxic, safe, and healthy for moms and babies.  Additionally, we now have a team of pregnant and nursing moms who curate the maternity and baby departments, ensuring that we provide healthy and stylish products without breaking the bank. The revenue from the SheNeedsThis.com store helps us keep our website running, pay our staff, and donate to charities who focus on women’s health needs.

Please help support us by shopping in our store and sharing with others! 

The charities we support


She is... was created to support women, and that mission includes giving back! We give at least 10% of all profits to charities supporting women's health.
We currently give to:

Transforming Birth Fund
The Transforming Birth Fund’s vision is that all women in the United States have access to the level of maternity care they want and need, and the maternity care systems support them in doing so.  

In this vision, birth is person-centered, in which the mother is an informed and active partner in pregnancy and birth, in which she is nurtured and supported throughout the labor, and in which medical intervention is used only when medically necessary to support positive health outcomes for the mother and baby.
Learn More


Dollars for Doulas
Women who use the services of doulas have much better outcomes in terms of fetal mortality, baby health and overall experience satisfaction. Those are undisputable facts. However, many women simply cannot afford the services of a doula and social welfare programs generally will not help with them. 

Dollars for Doulas has a vision to match doulas with families that cannot meet the financial obligation of the relationship. They seek to connect expecting mothers with caring doulas who are willing to work with us to ensure women get the care they need.
Learn More

How can YOU help?

Help us spread our vision, and be a part of the movement by sharing our posts and joining the conversation through comments. Then, head over to our store to find some great trendy, fun, and healthy items for mom, baby, and home! And don’t forget to share our shop with your friends, too!

Jaelin Stickels, Midwife, President of She is,,,

JAELIN STICKELS

CNM, WHNP-BC, APRN, President & Co-Founder


Jaelin Stickels is a Certified Nurse Midwife and Women’s Health Nurse Practitioner working at a women’s health clinic and birth center in the Houston, Texas, area. She has a Bachelor’s degree in Nursing from University of Texas and a Master’s Degree from Georgetown; she is currently working toward her Doctorate. She has dedicated nearly 15 years of her life to serving women as a medical professional and is passionate about helping them to be empowered in all aspects of their lives

Check out Jaelin's Community Posts.

Melissa Steindl, Natural Mom Blogger, Web Developer,

MELISSA STEINDL

Head of Web Development/ Design


Melissa is a web developer, graphic designer and photographer. She graduated from Ouachita Baptist University of Arkadelphia, AR, in 2010 with her Bachelor’s Degree in Graphic Design and a minor in Mass Communications. She freelanced in web development and graphic design before joining the She Is team.

Melissa is a wife to Joshua Steindl and mother of two boys. She is active in her church, Faithbridge, and loves to paint, cook and garden in her free time. She met Jaelin Stickels during her first pregnancy, having her babies with Jaelin as her midwife. She is passionate about empowering women in birth, motherhood, and taking steps to live a more natural lifestyle. She wants every woman to know they are strong in who God has made them to be and she is excited that She Is will be a resource for empowering women with knowledge and resources for every interest and walk of life.

Check out Melissa's Community Posts

Our tribe is growing!

We are so excited to meet other women who share our passion! A site that started as a simple news repository has quickly turned into a community for a growing group of dynamic contributors who are also passionate about healthy pregnancies, healthy births, and healthy lifestyles! Now with several regular contributors to the site, we offer a wider variety of thoughts and opinions.  SHEis.com currently has tens of thousands of site and social media followers each month and continues to grow rapidly. We want to invite YOU to join the conversation. Two sticks may be able to start a flame, but we need you to help us keep the fire, and our mission, going! Don’t just stop at liking our Facebook page or reading a post. Comment, share, and be part of our family!

Join The Community!

Our Tribe

Bridget Stickels

BRIDGET STICKELS

Head of Content Management


Bridget Stickels is currently a student at the University of Montana in Missoula Montana. She is obtaining a double major in Wildlife Biology and Psychology to pursue a career in wildlife conservation. Bridget considers herself to be a high-maintenance hippie and does not believe her love of the environment and all animals means trading in her designer wear. Bridget was a top level competitive Gymnast until age 16 and later went on to coach for several years in which she gained a passion for inspiring young females to live up to their greatest potential. Bridget wants to help build a world in which woman feel empowered by their femininity and stop letting it make them feel weak, because there is nothing more intimidating than an intelligent, strong woman who can rock a pair of stiletto heels.

Check out Bridget's Community Posts

Sarah Steindl, Editor, Researcher

SARAH STEINDL

Head of Editing and Research


Sarah Steindl is anything she decides she wants to be. Some nights she’s an actress, and she’s often a writer. Currently, by day, she’s a secretary, and she’s always a worshiper. She received her BA in English with a specialization in Creative Writing and a minor in Theatre Arts from Texas Tech University, where she graduated as the top graduate in the College of Arts and Sciences. She’s not a midwife or a mom, but she’s an aunt to the two MOST adorable and precious little boys. She wrote her first book when she was five about a disobedient little elephant who ended up saving the zoo, through her disobedience of course. Daily Sarah is learning to walk in freedom and love, as a good daughter and a creative artist. “One can never consent to creep when one feels an impulse to soar.” – Helen Keller

Check out Sarah's Community Posts