We get it. You want to be a mom but not look like "mom". Motherhood doesn't have to be frumpy! The pregnant and nursing moms of She is... have curated this store with budget-friendly fashion in mind, adding their favorite clothing and accessories that last beyond pregnancy. Then, going above-and-beyond as mothers do, they added their favorites for a healthy lifestyle and home with babies and toddlers. From natural supplements and non-toxic lotions, cloth diapers and herbs, to clothing sets, creative play items and even nursery decor, our moms have thought of it all in terms of keeping you and your little ones safe, stylish and healthy without breaking the bank.